Oriental Food Association, USA

Objectives

Promoting good quality product recognition among the Chinese American consumers, while encouraging the manufacturer to continuously improve product quality and service

Background

Many of us awere that hundreds new products in different brands are introduced to the market every day. Same type of product may vary a lot in its quality. Certain isolated adverse news reported from overseas has great impact the consumer's confidence and affects the image of Asian Food as a whole.  The quality brand names need a positive campaign to earn trust from consumers.

What Excellent Brand Means

1. To consumer, it is a symbol of  the best quality and service in the food business industry.

2. To manufacturer, it is a recognition from an independent and authoritative screening institution, as well as the general consumers.

3. To distributor and retailer,  it is increased sales figure from benefit of frequent advertisement and recommendation.     

Who Runs Excellent Brand

Excellent Brand is run by a committee consisted of  member of Oriental Food Association and experts in the food business.

What does the Committee of Excellent Brands do

As an organizer, creates the program with the rules, solicit members and collect the registration fee. As a promoter, constantly advertises brand names of the Excellent Brand through media and article. As a supervisor, screens eligible product, filing, update records and review annually. As an educator,  helps the general public to understand the meaning of the certification in the food industry and interpret new regulation of the official agencies. 
 

How Excellent Brand is Financed

All committee members are voluntary. All revenue come from the annual registration fee from the participant brand names.

Who Qualifies to be labeled as Excellent Brand

1. Manufacturer share the same objective with Excellent Brand in product quality and service.
2. The intended brand must have been selling and with a good reputation in local market for at least 2 years prior applying.
3. Compliance with applicable license, certification, reward from government agency or worldwide institution as supporting document.
4. Norminated by at least 2 members of Oriental Food Association and then get approval from the committee.
5. Signed Excellent Brand Commitment.
6. Payment of applicable annual registration fee.
 

How Brand Name Benefit from Excellent Brand Program

Excellent Brand as an independent and authoritative screening program,

1. Help you build brand recognition.
2. Specially help you differentiate your quality product from others in the market.
3. Grouping the most successful brand names in the market to a cohesive, influential family.
4. Collaborate with local entrepreneurs to achieve cost effectiveness of a marketing campaign.

Excellent Brands™